Party dressing with Vogue Williams

Vogue is best known for her presenting roles across mainstream broadcast platforms such as Channel 4's Steph's Packed Lunch and Global Player podcast Spencer & Vogue as well as the newly released My Therapist Ghosted Me.
Over the past year, Vogue has also landed a weekend show on Heart radio and has previously fronted her popular reality shows on Channel 4 - Spencer, Vogue and Baby Too and Spencer, Vogue and Wedding Two with husband, Spencer Matthews. Regularly showcasing candid family life to her 855k Instagram followers, Vogue is mum to Theodore and Gigi, both of whom inspired the collection with this British brand and have hero items named after them.

How would you summarise your ROCO edit? This hand-picked edit of high-quality pieces has been two years in the making. I wanted the 15 stylish looks to be affordable, comfortable and easy for children to wear, so the collection offers a contemporary twist on classic styles for party dressing with trend-led silhouettes available in ice-cream pastel hues offering the perfect fit, designed to make special occasions unforgettable.

Who is the collection for? It's aimed at little ones aged from three months to 14 years. There are cute cotton-mix and linen-style blend dresses, two-piece outfits and suits ideal for celebrations, parties and dressing flowergirls, junior bridesmaids and pageboys at weddings.

How did you find the design process? Did you have a favourite part? I loved working with Laura (Latif, creative director of ROCO) and the team. I've always wanted to create my own children's wear line so to see the pieces evolve from the initial design meeting is so exciting. I immersed myself in the creative process from start to finish, from designing the items to deciding on the colour palettes and finer details. The team were so easy to work with and it has been so much fun – a dream come true!