Bridal fashion news and inspiration

STEP ONE launches new women’s ribbed seam-free underwear

STEP ONE Australian underwear brand is excited to reveal its new women's ribbed, seam-free underwear perfect for honeymoons and mini-moons! It's also ideal for lounging around at home or working out at the gym. The ultra-comfy and eco-friendly underwear is crafted with the utmost care from a blend of high-quality materials, made from super-soft bamboo viscose, polyamide and spandex. Combining the best of nature and technology to deliver an unparalleled wearing experience. STEP ONE's new stylish ribbed seam-free briefs come in three styles - thong, bikini brief and full brief, with a choice of five colour ways - Espresso-tini, Pina Colada, Rose, Sparkling Bubbles and Blue Lagoon.

Freemans launch Wedding Shop with Britain's best value bridal dress for £58

Brides facing the cost of a wedding crisis can now say yes to a dress for under £60 thanks to digital department store Freemans. The sleeveless, full-length lace gown with delicate cut-out front detailing costs just £58 and is exclusively available from the Bonprix value range at the digital department store Freemans.com. The dress is part of the retailer's newly launched Wedding Shop and includes more than 800 options for that special day with a number of other bridal choices, complimented with bridesmaid dresses from just £45 to £80 and grooms and groomsmen's suits from just £100. The brand has even considered mothers-of-the-bride with more than 100 looks starting from a purse-friendly £45.

Rewritten bridesmaids' dress brand unveils biggest ever sale

Modern bridesmaids' dress brand Rewritten has just launched a HUGE Summer sale with bridesmaids' dresses starting at £30 in a variety of fashionable colours - once they're gone, they're gone! Styles include the Florence waterfall dress in rose pink, now £112; the Mykonos dress in forest green, now just £91 and the stylish Berlin dress in Marine, now a purse-friendly £40!

Ernest Jones launches new traceable Origin collection

With decades of diamond experience and knowledge of quality and craftsmanship; the UK's favourite high-street jeweller, Ernest Jones has launched its exclusive new traceable collection; Origin by Ernest Jones. With fully traceable, responsibly sourced natural diamonds hand-crafted in recycled platinum or 18-carat gold made with renewable energy, it's set to lead the way in trust and transparency. Like all Ernest Jones diamonds, each one in this collection is conflict-free and responsibly sourced.

Love the Sales reveals summer fashion for country-inspired weddings

Countryside weddings are more popular than ever, especially with the UK summers getting hotter and longer each year. Whether they're set in an open field, a converted barn, or even family-owned gardens, it's easy to see why so many couples are now choosing outdoor wedding venues. August is the most popular month for weddings and sees more weddings take place than any other month throughout the year. Google searches for 'wedding guest outfits' peak on August 16th every year. Google search demand for the term 'countryside weddings' has also increased 11% over the past year, whilst demand for the perfect 'outdoor wedding' has seen a 34% increase over the last 30 days in comparison to last year. As we enter the most popular wedding month of the year, this figure is expected to rise significantly.

New Barbie movie inspires pink to be the third most popular colour to wear to a wedding

A new study shows the most searched-for wedding guest dress colours to wear to a summer celebration. It was conducted by fabric experts Dalston Mill Fabrics where the team analysed Google Trends data with more than 8,995 search terms relating to different colours and styles of dresses to wear to a wedding. It seems that the new Barbie movie has inspired many, with pink being number three on the list.

Club L London's summer tailoring and occasion wear suits every occasion

Club L London means business this summer with perfectly tailored picks ideal for a wedding. Timeless styles combined with sexy silhouettes include carefully crafted, concealed boning, structured bodices and sharp necklines designed to suit any figure. The fashionable brand has also just unveiled its La Vie En Rose range of elegant occasionwear. Draped midi dresses in the softest luxury crepes are perfect for garden gatherings whilst satin slips, jersey jumpsuits and frilly minis will be go-tos for wedding guests. Romantic ruffles and corsage accents adorn the pieces for those looking for that something extra special.

Online wedding fashion destination SilkFred reveals trends for bridesmaids

The online wedding fashion destination SilkFred reveals why a multiway bridesmaid dress is proving popular this season after the platform has reported a 225% increase in searches for 'multiway bridesmaid dress' in the last 30 days. SilkFred's head stylist Megan Watkins tells us, "One of the main pros of multiway bridesmaid dresses is their ability to be worn in various styles, meaning each of your bridesmaids can feel their best. They can experiment with different necklines, sleeve styles, and draping techniques to find the most flattering look for their unique features." Megan continues, "A huge plus to multiway dresses is their re-wearability - making them a more eco-friendly option as well. Bridesmaids can style their multiway dresses differently for future events such as parties, formal events, or even other weddings. This versatility not only adds sustainability value to the dress, but it also makes it a practical investment for bridesmaids."

River Island shares wedding guest outfit trends for 2023

Summer marks the start of wedding season and, more importantly, it's a great excuse to get dressed up with family and friends. In May 2023, views of the River Island wedding guest outfit page increased by 85% from the previous month. Here, Sian Ryan, director of design at River Island shares her advice on dressing for weddings all summer long. She tells us, "Before deciding on my wedding guest look I always consider the dress code - hopefully this is stated on the invitation, but if not, the design of the invite and choice of venue can give you some clues about the general vibe of the wedding. To get into the mood I love browsing the pages of Vogue; Who What Wear and Instagram for inspiration."

Royal Ascot 2023 must-haves for every dress code

The UK's most famous racing meet-up Royal Ascot is upon us. Whilst Royal Ascot is mainly about the horses, this week-long event is just as much about fashion. The timeless event has a strict dress code with rules varying depending on which enclosure you are watching the races from. Leading fashion sales website Love The Sales has compiled some dress code-appropriate pieces that are perfect for this year's event.

The Night Store launches summer nightwear collection

Luxury pyjama brand, The Night Store, has launched its new Summer 23 collection Moroccan Nights. Renowned for bold prints and colorful designs, The Night Store has elevated its style for the new season by incorporating super soft fabrics and luxurious 100% Organic Cottons, perfect for the warmer nights. The Moroccan Nights collection showcases 13 pieces, including maternity and a 'matching mini' children's set, with prices ranging from £12 to £38. This affordable range ensures that luxury is accessible to all.

Thank the father figure in your life with a personalised bracelet from Merci Maman

Thank the father figure in your life this Father's Day, which is just around the corner on Sunday 18th June, with a personalised bracelet from Merci Maman. What better way to show your love and appreciation than with a personalised gift like a men's beaded, leather or braided bracelet? There's a wide selection available in different colours, from semi-precious beaded bracelets personalised with his initial to trendy designs featuring a sterling silver bar that can be engraved with your own unique message.

FatFace has partnered with the Marine Conservation Society for World Ocean Day

In celebration of World Ocean Day this week on Thursday 8th of June, the British fashion retailer FatFace has partnered with the Marine Conservation Society for the fourth year running to design a clothing and accessories collaboration inspired by the ocean. To support the charity's groundbreaking Citizen Science projects, 10% of the sales of items in this collection are donated directly to the cause, helping to deliver real conservation impact and protect our marine heritage.

Pandora teams up with Stonewall for Pride month

Pandora, the world's largest jewellery brand, is joining forces with LGBTQ+ charity Stonewall in support of Pride this summer. Between 1st June and 31 August 2023, 10% of each sale generated from a select range of pride-inspired Pandora charms will be donated to Stonewall to support its mission of equality and acceptance of LGBTQ+ people. Pandora has pledged a minimum £25,000 donation that will be distributed across Stonewall's ongoing work to build a world where all LGBTQ+ people are free to be themselves. Pandora began working with Stonewall in 2022 when the company launched its 'Pride at Pandora' network in the UK, a grassroots initiative aimed at transforming the experiences of its LGBTQ+ employees in the workplace, providing peer-to-peer support and raising awareness around better inclusion of underrepresented groups. The network actively promotes acceptance, equality and equity, as well as celebrating the work of LGBTQ+ people, and raising awareness of issues affecting the community.

Luxe jewellery brand LYNA London offers glamorous yet affordable pieces

Luxe jewellery brand LYNA London offers glamorous yet affordable pieces from just £18. Their best-selling sterling silver Serenity Rings in white and pink, £35, proved to be so popular that customers can now buy a necklace to match, with a wide variety of colours available. In other news, LYNA London celebrates a highly successful first year of business including social media growth.

The Bobby Pin has launched its 2023 collection

The Bobby Pin has launched its 2023 collection of fashionable wedding accessories influenced by some of the year's hottest trends. These dreamy finishing touches include intricately detailed hair vines, pins and combs in silver or gold metal finishes, plus a range of beautiful bridal earrings. Many designs are adorned with contemporary white clay and pretty porcelain blooms alongside delicate leaf and botanical motifs, while others feature luxurious pearl sprays or glistening crystal stones.

Boux Avenue launch a new bridal collection

Can we hear wedding bells? Boux Avenue's new bridal lingerie collection has launched online and in stores. Brides-to-be will fall head over heels in love with this romantic edit. The new aspirational range is all about the finer details, just like all weddings. Boux Avenue's design team have thought of every aspect when designing the new bridal range, including iridescent blue thread details weaving through the floral lace design for the Angelica longline Basque and Angelica balconette bra sets. This luxurious lingerie collection is available in sizes 6 to 18 with selected styles in 28-38 and A-G cups.

Celebrate a royal weekend with NEXT

It's time to hang out the union jack bunting and lay out the royal-worthy tableware to celebrate the coronation this weekend. Whether you're hosting friends and family, or enjoying a street party for The Big Coronation Lunch, the collection of union jack cutlery, mugs, picnic wear and decorations from high street favourites NEXT will have you prepped for all the fun celebrations. Don't forget to dress the part - discover the coronation-themed clothing, jewellery and accessories for the whole family and celebrate like a king!

Jewellery brand Pandora launches new rewards programme

Pandora, the world's largest jewellery brand, has launched its brand new rewards programme, My Pandora, designed to provide personalized offers and exclusive benefits when members shop online or in-store at any of Pandora's 216 stores across the UK. The new rewards scheme allows shoppers to earn points for every purchase made, with £1 being equivalent to 1 point. Members can unlock exclusive perks including early access to sales, the option to pay with points, special Birthday treats and access to exclusive launches, along with much more. In addition, members will receive personalised offers based on their shopping and product preferences, enabling an even more tailored experience that's unique to each customer.

Sanyukta Shrestha up for the Wedding Boutique of the Year award

The UK's leading sustainable bridal designer Sanyukta Shrestha's flagship boutique has been announced as a finalist for the 'Wedding Boutique of the Year Award' in London by Britain's Asian Wedding Awards 2023. The list of the 2023 finalists consists of top names that create fairytale-inspired and unique weddings across Britain. Designer Sanyukta Shrestha says, "Following on from the nomination for 'The Visionary Leadership Award 2023' in the UK this year, we are so honoured to be the finalist for the Wedding Boutique of the Year 2023 Award again. Winning this prestigious award in 2020 was an unforgettable moment and being voted by our brides, this nomination again has added another milestone for our brand. We are so grateful to all our brides and supporters for being an invaluable part of our exciting journey."